Google Tops List of the Most-Shared Social Video Brands of 2012
Unruly, which released its 20 most-shared ads of 2012, also looked at which brands' videos were being shared the most. Nike came in second on the list, followed by newcomer TNT, the cable network. Here's the full list:
As the above list shows, there are a lot of new arrivals this year. Meanwhile, last year's most-shared brand, Volkswagen, dropped nine places, but managed to stay on the list. Others on last year's list — including Activision, Budweiser, Kia, Evian and T-Mobile — didn't make the cut this year.
Unruly also reports that video sharing in social media jumped 67% overall this year. The trend is aided by faster video streaming and the rise of tablet computers. Unruly also claims that consumers' intent to purchase a product rises 97% when they enjoy an online video by the advertiser.