Imagine if iconic brands/logos might look like if they told the truth about their product/service.
Weell, Viktor Hertz did that. And In Viktor’s own words:
An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.
Now this is a light-hearted series that pokes a little fun at recognizable brands many of use and love.
Now enjoy! And be sure to check out all of Viktor’s awesome projects on Behance at: http://www.behance.net/viktorhertz
Viktor Hertz is a freelance graphic designer and artist from Uppsala, Sweden. He focuses on simple illustrations and makes logos, posters and icons. He also has a passion for photography and film.
In his own words:
I was born in Uppsala, Sweden, in 1983. I still live there, but travel to different locations quite frequently and have worked with clients from USA, Brazil and Italy, among others. I started doing graphic design in 2009, just playing around with personal projects and illustrations. In 2010-2011 I attended an evening class in visual communication at Beckmans school of design in Stockholm. Now, I’m working on personal projects and do commission work. [Source]
Awards / contests
– “A new symbol for Europe” (2010)
– Inspired! by e-Print by HP (2011)
– Unofficial SAAB ad contest (2010)
– Carpetvista design competition (2010)
– Cinema fan art contest (2011)
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